Ploy

How it’s built

Layout

Light header above a large rounded photographic hero. A huge centered three-line white headline dominates the image, followed by compact copy and paired pill actions.

Type

Very large heavy condensed uppercase sans headline with small regular support.

Color and surface

Pale gray header, dark teal and purple photograph, white text and black controls.

Components

Navigation, image hero, headline, copy and paired actions.

What makes it work

• Massive condensed headline centered over a rounded image.

Measured

Computed CSS at 1440px, 2026-10-24.

Live behavior

Today

The live marketing page has a pale header with a compact wordmark/navigation and two right-side account/action pills, above a large rounded video-like hero. A very large condensed uppercase white headline overlays the darkened image, with short centered supporting copy and two pill CTAs beneath. A cookie notice overlays the lower-left desktop hero. The desktop-scroll capture shows the hero bottom, a pill-shaped fixed-looking nav in the frame, a customer-logo row, and the beginning of another large headline/image section. Tablet keeps a large centered headline over the media; mobile reflows the headline into a tall left-aligned stack with compact top controls and the cookie panel across the lower portion.

Responsive

Captured at 1440x1000, 768x1024, and 390x844. Top navigation condenses at tablet and mobile; the dominant hero headline wraps into many lines at 390px. Supporting copy is visible below it, but the ordinary mobile cookie panel covers the lower hero, so both hero CTAs are not visible in that saved mobile frame. Only sampled sizes and visible regions are described.

Scroll

A real scroll state reports scrollY=750 in a 1440×1000 viewport. It reveals the lower part of the hero and a customer/logo strip, followed by the next large visual section. The cookie notice remains over the lower-left area; no CTA or nav item was activated.