Damn Good Brands

How it’s built

Layout

A black bounded page places huge centered white uppercase words behind dimensional-looking illustrated objects: a hand, flaming animal head, dice and aircraft. Tiny white navigation and labels are distributed around the edges.

Type

Huge heavy white uppercase sans title and tiny uppercase edge labels.

Color and surface

Black and white with colored dimensional-looking illustrated objects.

Components

Huge white uppercase words on black are overlapped by colorful dimensional-looking objects, with tiny perimeter navigation.

What makes it work

• Black field
• Huge centered white uppercase words
• Colorful dimensional-looking objects overlapping the type
• Tiny perimeter navigation